In view of the economic situation affected by the global epidemic, the marketing channels of global enterprises have also undergone great changes. The original traditional marketing model of multi-level channel, agency and distribution has been greatly affected by the epidemic prevention and control situation in different regions of the world. Many enterprises began to try a new marketing model of more vertical and facing customers through the Internet. The lack of marketing model has become the key to hinder the final transaction. Enterprises hope to cover the market in the short term, but they lack effective means and ways. The coverage ability of traditional advertisers is not strong in accordance with enterprise products, and the transformation efficiency is even lower.
Our company has many years of Internet business operation experience. According to the main pain points of the above enterprises, relying on keen market grasp ability and years of scientific and technological accumulation, we have launched a global EDM e-mail marketing platform with high autonomy and flexibility.
The global EDM e-mail marketing platform has 100% self-service operation ability. It has designed more than 100 sets of e-mail templates for common Internet resources, virtual services, e-commerce and other services. Enterprises can quickly create their own e-mail templates. Based on the massive IP addresses and the receiving strategies for more than 90% of the global e-mail service providers, the e-mail arrival rate of the platform reaches 90%, the spam judgment rate is less than 7.5%, and the daily sending volume of the platform can reach 30 million.
The platform has a 24-hour technical service team to monitor the advertising mail interception strategies of global mainstream mail service providers at any time and adjust the delivery strategies in time to escort your marketing activities.
According to the report on China's cross-border e-commerce e-mail marketing market, the average delivery rate of EDM (e-mail advertising marketing) in China is 97.19%. This data shows that the quota of EDM e-mail advertising marketing of cross-border e-commerce enterprises is higher than the benchmark value of the whole industry. The importance of EDM e-mail marketing in the daily work of cross-border e-commerce sellers such as Amazon can not be underestimated! When doing cross-border e-commerce operations, many sellers will promote inside and outside the station in the form of e-mail marketing. EDM e-mail marketing is a marketing means with high rate of return. Doing well in e-mail marketing can not only increase customer viscosity, improve conversion rate, increase sales and inquiries, but also enhance brand impression.
The advantages of EDM mail marketing are as follows:
1. Low cost
The cost of EDM email marketing is obviously lower than that of other forms of advertising. It does not require a large number of employees. Designers, data analysts and executives can easily design a fashionable EDM email and send email for marketing. The cost of sending an email is almost zero, because as long as you find the user's mailbox, you can send the email with little time and cost. Even if the cost of contacting thousands or tens of thousands of users is very low compared with other advertising and marketing channels.
2. Faster and more accurate
Compared with other advertising marketing channels, e-mail marketing is very fast. If using search engine optimization takes several months, it may take several years to see the effect. Soft text marketing takes time and a lot of articles. SNS marketing requires a long time to participate in community activities and build a network. EDM mail marketing can see the effect quickly after sending mail for a few hours. As long as the e-mail can be delivered accurately, the customer conversion rate is still very high, which is much higher than other marketing channels.
3. See the effect more actively and intuitively
EDM e-mail marketing can, according to the needs of customers, enterprises can actively send out enterprise marketing information to customers by customizing personalized content, so as to quickly realize the exposure and marketing purpose of enterprises. EDM email marketing makes it easier to evaluate the marketing effect and customer participation. Through these data, enterprises can more easily understand customer preferences and customer participation, and observe the whole customer life cycle.
Вторник, Август 24, 2021
